British Council Photography Style

Our brand is our reputation and all of us have a responsibility to deliver a consistent and powerful brand experience.

Photography has a major role in making the British Council brand distinctive. 

 Choosing the correct image can have a strong, positive impact upon your audience and help communicate our messaging effectively. Good images can evoke an emotional response.

The photography checklist below will ensure your photos are always on brand.

  • Photos should capture an interesting or exciting moment.  They should not be overly formal or posed.
  • Show inspirational moments.
  • Focus on colour and movement
  • Images should be vibrant and bright.
  • Show diversity.
  • It is not all about people- eg you can show an interesting image of a classroom.
  • Avoid the metaphorical - eg, if talking about success, don't show a staircase. 
  • We don’t use clip art.

For further info on photography please sign into the brand site http://brand.britishcouncil.org

If you have any brand related questions please contact your member of the brand team. 

Susy VIllafañe - Americas Brand Lead and Brand Champion

Megan Oliver - USA 

Jenny Rodriguez - Mexico

Kiwayne Jacobs - Jamaica

Juliana Ferreira - Brazil

Laura Moreno - Argentina